Arman
Serrana
Crafting full-stack systems and digital experiences — from business management tools and .NET Razor Pages apps to polished corporate websites and job platforms.
About Me
Software & Web Developer based in Pampanga, PH
I'm Arman Serrana — a developer with a background rooted in legacy Windows systems who has evolved into the modern full-stack web ecosystem. I build everything from .NET Razor Pages applications to polished front-end interfaces, with a strong eye for both functionality and design.
Handled frontend development (CSS/SCSS, JavaScript), implemented SEO and schema markup, and debugged complex UI features on a job posting platform. Currently focused on WordPress development (Elementor specialist), delivering high-quality freelance websites.
What I Do
From front-end polish to full-stack systems — here's how I can help bring your ideas to life.
Web Development
Building modern, responsive websites and web apps using ASP.NET Core Razor Pages, HTML5, CSS3/SCSS, and JavaScript. Clean, semantic, maintainable code.
WordPress & Elementor
Custom WordPress website development, Elementor page building, WooCommerce integration, and performance optimization with GTMetrix & PageSpeed Insights.
UI/UX Design
Designing polished, user-friendly interfaces with a focus on clarity, accessibility, and visual cohesion. Fluent with Figma, Adobe XD, and modern CSS layout techniques.
Full-Stack Solutions
End-to-end application development from SQL Server databases and .NET backends to responsive frontends — including business management tools and job platforms.
SEO & Schema Markup
Implementing structured data (JSON-LD) for Google Search Console, resolving GSC warnings for JobPosting schema, and improving organic visibility through technical SEO.
Website Maintenance
Ongoing bug fixes, performance tuning, security hardening, and Git-managed deployments. Reliable, professional support for existing sites and applications.
Portfolio
A selection of projects spanning web apps, WordPress builds, and frontend UI work.
Built & Shipped
Designed, built, and deployed internal apps for NobleLife International.
POS Application
A full-featured POS platform with Order Management, Inventory Tracking, Multi-location Support, Customer Profiles, Role-based Access Control, and Operational Reporting. Built with ASP.NET Core, Razor Pages, and MySQL.
Electronic Medical Records
Patient Management, Appointment Scheduling, Medication Tracking, Multi-Branch Access Control, Comprehensive Audit Logging, and Role-Based User Management. Built with ASP.NET Core MVC 6.0 and MySQL.
Sales Monitoring System
Real-Time Sales Analytics, Multi-Branch Tracking, and POS Integration with Role-based Dashboards and Performance Scorecards. Built with ASP.NET Core 6.0 and MySQL.
Selected Live Projects
Maison Inabel
WooCommerce store for Ilocano heritage textiles
DLM Eventive Singapore
Event management and legendary memories
Online Ticketing System
Elementor-based ticketing site design & build with WooCommerce integration
Noble Life International
Natural health and wellness solutions
Dayspring Baptist College
Website for a Baptist college in the Philippines
School Translations
Translation services for schools, parent communications, and educational documents
Concept Designs
Chateau Dela Fuente
Resort and hospitality website concept design
14-54 East Art Studio
Creative Agency & Photography Studio Website concept
Oak & Smoke — Asian Bistro
Restaurant branding and website concept
Delicere
Food and culinary website concept design
Miguel & Maria
Restaurant website concept and branding
Noah & Eve Center
Community center website concept design
Ombu Kusina — Modern Filipino Cuisine
Restaurant website concept and branding
Pillar of Faith Baptist Church
Church website concept design
Asia Baptist Bible College
Educational institution website concept
Client Endorsements
What clients have to say about working together.
I highly recommend Armando for website development work.
I highly recommend Armando for website development work.
I hired him to redesign and modernize my business’s website. From the start, he was easy to work with—responsive, clear in his communication, and straightforward about timelines and next steps. He completed the work quickly without sacrificing quality.
The result is a clean, mobile-friendly site that better reflects our services and makes it simpler for clients to learn about us and get in touch. Armando was professional throughout and delivered exactly what we needed on a practical timeline.
I’d be happy to work with him again and recommend him to anyone looking for a reliable, efficient website developer.
Almost immediately, we began receiving inquiries from around the world.
When our old website was about to renew at a higher price, I was ready to cancel it altogether. It had brought us almost no real inquiries. Arman offered to rebuild it, and I'm so glad he did. He gathered our documents and information thoroughly, then did nearly all the work himself. I've taken web design classes, but his design and technical skills blew me away. The result was a site I loved and made me proud of my institution. The site was beautiful, accurate, and genuinely inspiring.
Almost immediately, we began receiving inquiries from around the world, and we were able to convert those inquiries to enrolled students. As interest grew, Arman set up front- and back-end systems so we could respond to people and handle sensitive information professionally. Throughout the project he was careful about privacy and only asked for the access he actually needed.
But he didn't just build the site and leave. He kept improving it, both on his own initiative and from my feedback, suggesting changes and cutting anything that was cluttered or distracting. I recommend Arman without hesitation.
Contact
Available for freelance projects and collaborations. Whether you need a WordPress site, a .NET web app, or frontend help — let's build something great together.